Fight Global Warming with White Paint

Professor Steven Chu, Obama's Energy Secretary, has a genius plan with some staggering results. If we painted roofs white and used white cement instead of black, it would be the equivalent of taking then entire world's vehicles off the roads for 11 years.

HOLY COW! --- that's what I said when I read that.

The article mentions that 80% of the sun's radiation would be bounced back into space with the (pale) white surfaces, not to much that people wouldn't need to run the A/C as much in the summer because their house wouldn't be absorbing as much heat. Who would have thought something as simple as white paint could help so much?

You can read the whole article here, as well as check out a brief video on the topic.