Boxing Goes Social - And Gets Personal

Earlier this week Russian boxer Wladimir Klitschko challenged David Haye, Britain's World Boxing Association Heavyweight Champion, to a throwdown - on Facebook. His pointed an personal challenge to Haye is not the first of it's kind, and probably not the first via Social Media either, but I'm fascinated by the way Social Media has permeated all aspects of our culture, even professional boxing. The notion of a professional boxer creating the video, then posting it to Facebook is somewhat amusing, but that's what publicists are for. I plan to throw down my next digital gauntlet via the SRG InfoTech Blog, which will of course be published via Facebook and Twitter. Let the social smack talk begin!