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Give your campaign a Millennial makeover

This article has incredible relevance in terms of online demographics, marketing, and social networks. It refers to the Millennial demographic (or Generation Y). The whole point of the article is especially poignant considering that it was written by a Millennial.


Incredible Online Slide Show Builder - Animoto

This is in incredibly cool and simple tool for building dynamic, engagin, music driven online slide shows. Check it out!



Really Cool Viral Campaign

The post below this one was generated from a really cool viral marketing campaign promoting a new Bob Dylan compilation. You can create your own custom message personally delivered by Bob himself here.


Bob Dylan has a message for SRG!



Is the end of the "Pay for content model" in the main stream media almost here?

As of midnight, the New York Times pay to view Select Service is over. All content previously offered under the paid service is now available for all to view. Read the full story.



From IBM's Web 2.0 Blog

From: Emerging Technologies You Need to Know

Social Networking: fashion models, retirees, the wealthy
Are we back from summer vacation and ready to work yet?! I'm asked often , nearly every time that I present, about the business value of web 2.0. Few believe that blogs and feeds will alter the revenue landscape and many are attracted to the notion of better segmentation of their customer base and better cooperation (innovation) within the enterprise. I emphasize that the true business value of Web 2.0 is the capability, for both low cost and low barrier to entry, of helping like-minded individuals to find one another. Once in contact with those of similar interests and taste (fashion, lifestyle, hobbies) commerce will follow. Three recent articles in the NY Times and Wall Street Journal may substantiate this point:

- A Facebook for a Few describes the invitation-only social networking site of Over 4 years, its grown to 150,000 members of high net worth and an average age of 32 years. NYT 6 September 07

- The Graying of the Web describes numerous sites that received venture funding to build social networking sites for the boomer generation, who outnumber teenagers 3:1, plus they tend to be more loyal users and customers when compared to younger, even more tech-savvy teens. Johnson and Johnson just purchased for $10 - 20 million. The site is one year old and it is no iTunes, but it is a really good idea.

- is a social networking, invitation-only site for this community within the fashion industry. It intends to help this group of like-minded people to find and to assist one another with many things that are non-glamorous, such as finding work. Wall Street Journal 10 Sept 07

'The Web 2.0 precept of 'Go to Market with us , do not Market at us' is appearing to take hold in a couple of interesting and lucrative segments. cperrien


DAFT PUNK - Technologic - A little Techno about Technology

I couldn't help but post this video from everyone's favorite French Alien techno DJ's DAFT PUNK. Check it out. . .



Web Anonymizing Under Fire

I came across this story today. A man in Germany running a anonymizer service in germany was raided after someone using his anonymization server made a bomb threat on a message board. After investigation he was released, but it was still frightening experience for him. The article is an interesting read and provides food for thought about online privacy and anonymity.