Our Latest Launch - The Best Life - thebestlife.com

It's with tremendous pride that I write this blog post. After 7+ tireless months of strategy, design, and development, SRG, in partnership with The Best Life, launched the new and improved TheBestLife.com. The Best Life is Bob Greene's lifestyle, health, and wellness improvement plan. Taking a fresh approach to weight loss, The Best Life throws out all the old dieting conventions. You are encouraged to not even look at a scale for the first month of the plan!

The Best Life came to us earlier this year seeking an overhaul of their online wellness experience. While the site had been upgraded over the past 5 years, it was ready for a 21st century refresh. We identified components of community, content, and functionality that would really bring the experience to life. We activated community managers, implemented game mechanics, overhauled design and usability, and generally set the experience on an evolutionary course for the future. Overall we created an experience that truly speaks to the needs of the intended audience. Don't take my word for it. Check it out.

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A Single Prediction for 2012

Last week we had the pleasure of meeting with the president of a large financial transaction services firm. He was an incredibly bright guy, with amazing insights on the payment/transaction industry. He came to us with a need for our innovation services. As part of the conversation he gave us some background on where they stand with innovation today. This led to some insights on NFC, and all of the players that are working together to make this happen. As often happens with a shift in technology (like a shift to mobile payments), it takes a few industry leader to get behind things to catalyze the effort. It's widely known that Google is putting a lot of effort behind the mobile payment movement. The one card yet to fall is Apple, and the iPhone. It was somewhat surprising that the iPhone 4S did not include NFC or mobile payment capabilities (SquareUp seized this shortcoming). It will be downright shocking if the iPhone 5 does not include this capability. So all of this is a long way of say this: My one tech prediction for 2012 is that we will see the iPhone 5 released sometime in the second half of the year. Some form of NFC mobile payments will be included, and this will spurn widespread adoption of mobile payments, just in time for the 2012 holiday shopping season. Let's hope the Mayan Harmonic Convergence doesn't happen first.

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