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1.17.2012

Our Latest Launch - The Best Life - thebestlife.com

It's with tremendous pride that I write this blog post. After 7+ tireless months of strategy, design, and development, SRG, in partnership with The Best Life, launched the new and improved TheBestLife.com. The Best Life is Bob Greene's lifestyle, health, and wellness improvement plan. Taking a fresh approach to weight loss, The Best Life throws out all the old dieting conventions. You are encouraged to not even look at a scale for the first month of the plan!

The Best Life came to us earlier this year seeking an overhaul of their online wellness experience. While the site had been upgraded over the past 5 years, it was ready for a 21st century refresh. We identified components of community, content, and functionality that would really bring the experience to life. We activated community managers, implemented game mechanics, overhauled design and usability, and generally set the experience on an evolutionary course for the future. Overall we created an experience that truly speaks to the needs of the intended audience. Don't take my word for it. Check it out.


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