Apple was all but dead in the 90's, but now they're on top of the world. Wired has a great story that explores how the company that refuses to follow the rules has changed them all together.
3.19.2008
Radical Opacity
Think Different?
Us Apple users insist that we're more creative than the rest of the world, but is it true? Could be, according to a recent study:
The team conducted an experiment in which 341 university students completed what they believed was a visual acuity task, during which either the Apple or IBM logo was flashed so quickly that they were unaware they had been exposed to the brand logo. The participants then completed a task designed to evaluate how creative they were, listing all of the uses for a brick that they could imagine beyond building a wall.
People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.
People who were exposed to the Apple logo generated significantly more unusual uses for the brick compared with those who were primed with the IBM logo, the researchers said. In addition, the unusual uses the Apple-primed participants generated were rated as more creative by independent judges.
3.17.2008
Down for Everyone or Just Me?
Downforeveryoneorjustme.com does one thing, and it does it well. Type a URL into the site, and you'll find out if the whole world is seeing what you're seeing.
3.13.2008
3.11.2008
Sinbad is a Mac User
A washed up comedian is now doing tech humor. As a fellow mac user, this is kind of embarrassing.
3.10.2008
Exchange Integration Coming Soon to iPhone
Check out the intro sequence for the March 6 Apple event, outlining ActiveSync/Exchange integration with the iPhone. Here is part one:
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