Our Latest Launch - Waterpik Sinus Health - Sinusense

A few months back we launched a microsite to build awareness for Waterpik's new line of sinus health products, also known as Sinusense. Since then we have rolled the contents of the microsite into a more content rich format that now lives at http://www.waterpik.com/sinus-health/. Check it out!

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iPhone Enterprise Dev Program Gets a Little Looser

Recently Apple was in the news (amongst a million other reasons) for loosening restrictions on iPhone developers. It mostly focused on allowing developers to use third party tools to compile code prior to building the application. This had been the case originally, then Apple stated that you could only use the iPhone SDK (software development kit), then recently retracted that.
A while back we had applied to join the iPhone Enterprise Developer Program. We wanted to be able to develop apps that we could distribute internally without having to go through the App Store. We were rejected because one of the criteria was company size. You needed to have 500 employees to be eligible, and we are a few years (at least) away from that. Today I got a call from Apple letting me know that the restriction based on number of employees has been lifted. Enterprise Developer Program, here we come!

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Context Aware Computing

Forget about location aware platforms, the next generation of big brother like tech is almost upon us. In the video above, Justin Rattner, CTO at Intel, demonstrates Intel's latest take on context aware computing. Take all of the data that you've fed into, and will feed into, various social media platforms, mix it all up and shape into a real-time recommendation engine, and you have context aware computing. Go beyond simply suggesting restaurants nearby to understanding what kind of food you like, or moreover what kind of food you are in the mood for at that very moment, and you begin understand the power of the platform..

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What's New With Twitter?

Today Twitter announced a slew of advancements to their incredibly popular microblogging service. At the core they are bringing many of features found in 3rd parts apps like Seesmic and Tweetdeck into their default web interface at twitter.com. This is especially interesting in light of Wired Magazine's pronouncement that the web was dead. What they were really saying, with some degree of accuracy (sort of), is that the web BROWSER is dead. Citing a migration of functionality from the web browser to dedicated standalone apps, whether they be on the desktop, tablet, or mobile device. I'm still a big fan of browser based apps, and I'm not sure they are going away any time soon. Either way read more about the new twitter.com features in this Mashable article.

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Sony PlayStation has it's 15th Birthday

It's hard to believe the PlayStation name has been around for 15 years! I can remember when I got the first PlayStation (heck I remember playing the Nintendo when I was two!). PlayStation has brought us some amazing games over the years, many of which got their start on the original PS. One of my favorite games of all time was Twisted Metal (which is in development for PS3, woot!), and the Resident Evil series.

Joystiq has a nice image of PlayStation through the years, check it out and their article here.

Here is to 15 more years of gaming! :) With Microsoft and Nintendo and now Apple and Android in the ranks (R.I.P. SEGA, but at least you still make games), it's a great day to be a gamer.

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iOS 4.1 Highlights - Expected Imminently

I came across this highlight reel from last week's Apple Keynote. I've been very frustrated with my iPhone 4, but I've been frustrated in the early stages of each iPhone release. They always fix the problems. . . eventually. Here's to hoping!

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Consumers Are Confused About Energy Efficiency

Ars technia just did an article about energy efficiency that shows consumers are still very confused about saving energy (and money). Here is an example that they mention:

• Researchers found that 55 percent of the participants thought the most energy could be saved by trying to curtail the amount of energy they used—turning off lights, adjusting the thermostat, and so on. But this answer, for the most part, is incorrect. Much more energy can be saved by pursuing efficiency and installing energy-sipping appliances, since there's only so much we can or are willing to shut off.
• The gap between curtailing inefficient appliances and using efficient ones can be large, so it shocked the researchers how many people underestimated it. An example: a 100-watt bulb that is on for six hours uses 600 watt-hours. By leaving it on for one hour less, you save 100 watt-hours. On the other hand, a 15-watt fluorescent bulb could be left on for all six hours and only use 90 watt-hours, saving 510 watt-hours over the incandescent bulb.

Just think how much energy you could save if you replaced all your lights in your house/apartment with fluorescent bulbs! The article is pertty interesting and I defniitely recommend reading the full article, here.

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