Google's sustainability initiative

When it comes to sustainability, some companies could care less, while others, set the bar pretty high.

Google is setting the bar a few thousand feet in the air.

It's called Makani Power, and the big G is making a huge investment in making it work. Basically, its hundreds of kites with little turbines attached that permanently hang out in the jet stream where the air passes by at hundreds of miles per hour.

Yes, really.

It's an amazing technology that I had no idea existed until now. You can read more about it over at I, Cringley, but be warned: the author's a little long-winded.

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