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1.21.2008

iTunes Rentals

I rented my first movie via iTunes rentals this weekend. Overall it was a fairly positive experience. I browsed the catalog, picked my movie, clicked the rent button, and with in about 20 minutes I was watching the movie (Superbad - hilarious!). The way it works is you have 30 days to watch the movie once you download it. However, once you click play, you have 24 hours to watch it before it is automatically deleted. I'm not a huge fan of that. If your movie it interrupted, you either have to watch the rest of it as soon as you are done with your interruption, or you have 24 hours (or 22 or 21) to complete it which is not always feasible.

So Apple, if you have your finger on the pulse of the blogosphere, change it to 36 or even 72 hours. That way we have the whole weekend to watch it.

At the end of the day as long as the video it output to a device (like a tv) the content can be captured, which makes the whole DRM/Deletion scheme mute.


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