Backcountry.com, the same site that brings us one at a time bargains chainlove.com, whiskeymilitia.com, and steepandcheap.com are now bringing us whereskarl.com. The site is chronicling the journey of Karl Meltzer, as he attempts to RUN the entire Appalachian Trail. The brilliant part is he is doing it all with gear that can be purchased on backcountry.com. As the journey happens backcountry.com will highlight the gear he is using and provide links to the products on their site. Pretty nifty marketing ploy!