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The buzz on Twitter yesterday was all about everyone's favorite fruit flavored M&M look alike, Skittles. This has a lot of relevance for me because as a kid (OK young adult actually) my friends and I used to have competitions to see who could stuff the most Skittles in their mouth at the same time. To win you have to chew and swallow all of the Skittles. I digress. The new Skittles site is just a feed of all Twitter posts that reference Skittles. There are also links to a Skittles branded YouTube page, Flickr page, Facebook page, and Wikipedia Page. This is a full on fruit flavored Web 2.0 assault. Check it out.