Last month Microsoft released their latest search product, Bing. Bing is an example of semantic search, meaning you can ask a question, it understands the question (as opposed to matching search terms), and in turn delivers far more relevant search results. I'm noticing it coming up in the top 5 organic traffic sources on almost every web site we are managing. For a search engine that is a month old that is pretty impressive. What does this mean to us as advertisers? We should consider this as an option in our traffic campaigns for both organic and paid search. Because the search results are so much more relevant the subsequent click has that much more value. Check it out.
Posted by Matt Laufer at 8:36 AM