Since we like to measure the effectiveness of the work we do, metrics and benchmarks are critical to this process. Whenever we launch an email campaign, or build analytics reporting, people always ask "How does this measure against industry benchmarks?" or "Is a 3% open rate any good?" In my quest for knowledge, I came across MarketingCharts.com. This site is chock full of every imaginable compilation of industry benchmarks, and much to my pleasure a fairly recent report on email marketing. Check it out.
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