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Google to Acquire AdMob

This is big. I've been eying and tinkering with an analytics service exclusively for mobile device tracking called AdMob for the past year or so. It provides granular detail on the mobile traffic for your site, including things like carrier, device, and OS. Beyond analytics, AdMob's core service is adserving to mobile devices. It's no secret that I'm also a huge fan of Google Analytics, despite what the people at Omniture (recently acquired by Adobe) would like us to think. Today it was announced that Google would be acquiring AdMob to roll in their mobile adserving capabilities, and hopefully their analytics capabilities as well. Read more here.