Great Paper about SEO and Social Media

While doing some research on Omniture SiteCatalyst analytics product, I came across an excellent paper on SEO and social media. Read more to learn where these two web entities intersect and how you can leverage one to improve the other.

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Do you like Almonds?

Do you like Almonds? Do you eat at least 23 almonds a day? If not you should check out one of SRG's latest creations, shootfor23.com. This is an innovative campaign being launched in conjunction with March madness. The health benefits of eating 23 almonds a day are discussed throughout the site. You can also play a snake like game, or upload your own video of you getting in your 23 almonds in a creative fashion. Check it out!

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Wolfram Alpha: Learn this name now, you'll thank me later

We've all heard it before: Product X is a 'Google Killer'. The idea, of course, is that whatever flavor-of-the-month website will somehow supplant Google as the king of search. We heard it when Micro$oft released Live search, and we heard it again when Cuil came out (anyone even remember that?!). But I'm giving you fair warning now—learn the name Wolfram Alpha.

If you're a total nerd, you may have heard about a program called Mathematica. If you're a scientist, engineer or mathematician, then you view Mathematica the same way priests view the bible. Simply put, Mathematica is the end-all, be-all of math software, and it has changed the way the scientific community interacts with computers. Seriously, if you can understand half the crap mentioned in the software's list of features, I'll buy you a beer.

Anyway, Mathematica was created by Stephen Wolfram, and as you might have guessed, the guy's a genius. Well, in May, he's releasing Wolfram Alpha - A search engine that computes your answer.

Here's what makes it different: When you search Google (or any search engine, for that matter) you get a bunch of pages that may or may not answer your question, based solely on the text you entered. For example, when you go to Google and search for "What was the price of oil on February 3, 2007" you'll get 19 million answers. Ask Wolfram Alpha that same question, and you get one answer—$65.37.

Think about how this could change the way we search the web for information.

Of course, Wolfram Alpha is not perfect - it only answers questions with a factual answer, but if the software's big brother is any indication, Google is, at the very least, going to need to play catch-up.

Check out more details at Twine and ArsTechnica.

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Travel Gear For Nerds

I'm leaving tomorrow morning for a weekend vacation. To ease my
travels I picked up an Eagle Creek Switchback 22 Max. Between my REI
dividend and a 20% off coupon it did cost much. I compared it to a few
other comparable bags from other manufacturers. The feature that
sealed the deal was a built in laptop sleeve. When I finally packed my
bags and the laptop fit perfectly in it's sleeve, I actually got
excited. Somebody call the nerd patrol. Keep an eye on the blog for
more pictures from my travels.

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Fwd: twitter

Begin forwarded message:

From: Matt's Dad
Date: March 5, 2009 6:31:45 PM
To: Matt
Subject: twitter

Hi Matthew hope all is well with you , have a question for you:   What is twitter?  thanks in advance  love dad

Just got this message from my 75 year old pops. Kudos to him for his curiosity. He was using Facebook before most of my friends. How do you think I should answer his question? Leave your answers in the comments.

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Xenocode - A Cool App for Web Developers (PC)

Xenocode has created a self contained set of web browsers that lets you run IE, Safari, Firefox, Google's Chrome, and many more without actually installing anything! They are all run off of a USB drive and they completely bypass your OS, meaning you don't have to install each one to use any of them.

SRG is doing more and more with with web - from client sites to ad's and more. What better way to test out multiple browsers!

Check out all the browser choices and find out more info: Here.

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Skitter?

The buzz on Twitter yesterday was all about everyone's favorite fruit flavored M&M look alike, Skittles. This has a lot of relevance for me because as a kid (OK young adult actually) my friends and I used to have competitions to see who could stuff the most Skittles in their mouth at the same time. To win you have to chew and swallow all of the Skittles. I digress. The new Skittles site is just a feed of all Twitter posts that reference Skittles. There are also links to a Skittles branded YouTube page, Flickr page, Facebook page, and Wikipedia Page. This is a full on fruit flavored Web 2.0 assault. Check it out.

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