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10.10.2008

UBS Turns Sour on Advertising, Even Online

I found this article on GigaOM this morning, written by Om himself. Nothing surprising in this story, but still extremely relevant to SRG. Making it more relevant is the fact that the author is commenting on the analysis of a UBS Internet Analyst. UBS is a former client of SRG. The one statement the caught my attention, but was not clearly justified was:

"We think that the continuing shift to online will be somewhat accelerated by the macro weakness."

What do you think? Read more.


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