I found this article on GigaOM this morning, written by Om himself. Nothing surprising in this story, but still extremely relevant to SRG. Making it more relevant is the fact that the author is commenting on the analysis of a UBS Internet Analyst. UBS is a former client of SRG. The one statement the caught my attention, but was not clearly justified was:
"We think that the continuing shift to online will be somewhat accelerated by the macro weakness."
What do you think? Read more.
10.10.2008
UBS Turns Sour on Advertising, Even Online
Posted by Matt Laufer at 8:08 AM
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The blog post on UBS turning sour on advertising is quite thought-provoking. It's interesting to see shifts in strategies from major players. What factors led to this decision? king george traffic lawyer
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As the advertising industry faces more and more difficulties, UBS is said to have become pessimistic about the sector, especially digital and internet platforms. Targeted advertising is no longer as effective due to stricter privacy laws, like Apple's App Tracking Transparency and the phase-out of third-party cookies. first degree sexual conduct
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