The Slate did an interesting and somewhat humorous test run of Google TV Ads - a service that lets you put a commercial on TV very easily. You can promote your own product, blog, etc. on national TV. As a joke and a test-run, The Slate put a ridiculous commercial on Fox News in the wee hours of the morning during Glenn Beck re-runs that aired seven times.
Maybe our IT blog could use a commercial to boost our readers... :)