Mashable, my favorite Social Media blog did a fascinating write-up on Gatorade's Social Media Command Center. As SRG considers their own form of innovation lab and command center, it's great to see what other teams are doing in a similar vein. Generally speaking I'm not a fan of technology for technology's sake, but I think this forces an organization's finger onto the social pulse of their brand, and if nothing else, looks pretty darn cool. Check it out.
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