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6.16.2010

Gatorade's Social Media Command Center

Mashable, my favorite Social Media blog did a fascinating write-up on Gatorade's Social Media Command Center. As SRG considers their own form of innovation lab and command center, it's great to see what other teams are doing in a similar vein. Generally speaking I'm not a fan of technology for technology's sake, but I think this forces an organization's finger onto the social pulse of their brand, and if nothing else, looks pretty darn cool. Check it out.


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Gatorade's Social Media Command Center effectively engages with consumers by monitoring conversations and trends in real time. Its proactive approach enhances brand loyalty and customer satisfaction. However, integrating more personalized responses and leveraging user-generated content could further strengthen community connections and boost overall brand visibility on social platforms.

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