Here are a few reference points on Foursquare, the leading location aware social platform. There is tremendous momentum around this type of social platform. The links below will help you get familiar with what it's all about:
Foursquare explained in 118 seconds: http://srg.io/b8Cio8
Foursquare testing 'Add to Foursquare' buttons: http://srg.io/9sYkeV
Check-in to virtual locations (like Amazon.com): http://srg.io/ceYiZW
Foursquare banned in China: http://srg.io/b5h29a
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