Ever since Apple started referring to their retail employees as geniuses I've had a problem with it. I truly feel like it cheapens the meaning of the word genius. You sell a few iPhones and all of a sudden your sharing notoriety with Einstein and Mozart.
Several (about 800) Apple retail story employees have strengthened my case. When Apple launched the iPhone they gave one to every Apple employee. Even though they got the iPhone for free, they tried to take advantage of Apple's early adopter $100 iPhone credit. Apple caught onto this and fired approximately 800 offenders. Read more.
10.18.2007
Geniuses
Posted by Matt Laufer at 2:30 PM
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