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10.18.2007

RSS in the Corporate Context

A good friend of mine works at a web 2.0 startup (think music, social networking, 18-24 demographics yada yada yada). The email below was sent to his team describing the RSS infrastructure he created using Yahoo Pipes. He mentions using Feedburner to syndicate (publish, distribute) thsi content. We use Feedburner for this blog and will most likely use it for srg.com v3.

Names have been changed to protect the innocent. Read on. . . .


I’ve created a shared exec team RSS feed to enable us to share pertinent blogs, articles, news, etc from each of our own individual RSS feeds. In addition, I will be adding feeds from each of our bloggers once they’ve created a feedburner feed for their blog. This will enable each of us to share articles of interest and keep up with postings from the blog team. Please subscribe to the following RSS feed and read it frequently, as this is meant to replace our dependency on emailing links to articles for review.

Shared articles the team are being filtered into the above feed using Yahoo Pipes. If anyone else uses an RSS reader and wants to share articles of interest with the rest of the team please send me your shared feed. I’ve set a filter to prevent two or more users from posting the same article to the feed. Ideally, we would be able to combine this feed with wiki functionality enabling us to share and track comments on the information therein. I’ll keep exploring enhancement options, as this is clearly a work in progress.

Occasionally you will see an article with only a headline and no body, and or a “null” in the body. This occurs when the original source (i.e. digg) comes from a basic website URL as opposed to a specific XML feed.

If you’re set against using RSS feeds you can simply visit the link above on a regular basis to read the latest posts.

I hope this will streamline the timely flow of pertinent information from the internet to our team and enable us to stay ahead of the game.


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